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Introduction of Digital Marketing Summer Training

Apex TG India is offering an immersive and comprehensive summer training program in Digital Marketing. In today's digital landscape, where businesses are increasingly reliant on online platforms to connect with their target audience, having a strong foundation in Digital Marketing has become essential. Our training program is designed to equip you with the skills and knowledge needed to excel in this dynamic and rapidly evolving field. This summer training program covers a wide range of topics in Digital Marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and analytics. You will gain a holistic understanding of the various aspects of Digital Marketing, enabling you to create effective and result-oriented digital campaigns.

Digital Marketing is one of the fastest-growing industries, with an increasing number of businesses recognizing its importance in reaching and engaging their target audience. By acquiring Digital Marketing skills, you position yourself as a highly sought-after professional in the job market, with diverse career options across industries. Our training program provides ample opportunities for the practical application of Digital Marketing concepts on various projects to emphasize the live situations faced by a digital marketing expert. You will work on real-world projects and simulations, enabling you to develop the skills and confidence necessary to implement successful Digital Marketing strategies.

Digital Marketing is characterized by its ever-changing nature. New platforms, algorithms, and marketing techniques emerge regularly, requiring professionals to stay updated and adapt their strategies accordingly. By investing in Digital Marketing summer training, you develop a mindset of continuous learning, enabling you to stay ahead of the curve and thrive in this dynamic industry and the ability to collect, interpret, and leverage data to make informed marketing decisions. This data-driven approach enhances your problem-solving abilities and allows you to optimize campaigns for better results.

 Digital Marketing Summer Training

  • Introduction to Online Digital Marketing
  • Importance of Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility

  • Market Research
  • Keyword Research & Analysis
  • Types of Keywords
  • Tools used for Keywords Research
  • Choosing Right Keywords to the Projects.
  • Competitor website keywords Analysis

  • Introduction to Search Engine Optimization
  • How did Search Engine Work?
  • Understanding the SERP
  • Indexing
  • Crawling

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3, Tag Optimization
  • Image Optimization
  • Creating XML Sitemap
  • Robots.txt
  • Alexa Rank
  • White Hat SEO
  • Black Hat SEO
  • Google Analytics
  • Webmaster / Search Console

  • Directory Submission
  • Bookmarking Submission
  • Classifieds Submission
  • Business Listing
  • Blog Commenting
  • Profile Creation
  • Blog Posting
  • Article Posting
  • Image Submission
  • Google My Business

  • Introduction to Social Media Networks
  • Types of Social Media Websites
  • YouTube
  • Pinterest
  • Instagram
  • LinkedIn
  • Twitter

  • Google AdWords
  • Introduction to Online Advertising & AdWords
  • AdWords Account & Campaign Basics
  • AdWords Bidding & Budgeting
  • AdWords Tools
  • Ads Types
  • Optimizing Performance
  • Search Network
  • Display Network
  • Tracking Scripts
  • Performance Monitoring
  • Reports
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Apex TG India Pvt. Ltd.
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