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Social Media Marketing (SMM)

The last decade was hailed for the dramatic growth of interactive digital channels that took social media to levels that challenge even the reach of television and radio. Now, there are 4.6 billion social media users globally which are over 58% of the world’s population. Shocking to know an increase of over 10% in one year alone.

As the use of social media increases, it became the favorite choice for marketers who are working hard on strategies to capture a significant competitive advantage with social media, as it is even faster and more effective than traditional marketing.

Social media helps spread promotional content to the targeted audience, through both free and paid means. Social media also provides detailed information about their audience's personal, geographic and demographic information. This enables organizations to customize their messaging and content for the best possible output.

Apex T.G. India Pvt. Ltd.

10 Reasons Why Social Media Marketing is Important

Apex T.G. India Pvt. Ltd.

The Influence of Social Media Marketing (SMM) on Customers

  • 55% of Customers discover brands on social media.
  • 68% of customers agree that social media powers them to know and interact with brands and companies.
  • 43% of customers increased their social media use to discover new products in the last year.
  • 78% of consumers are willing to buy a product after having a positive experience and research results with them on social media.
  • 72% of companies use social media data to prepare business decisions & strategies.

Why Apex TG India for Social Media Marketing?

  • Our SMM experts use social media and social networks—like Facebook, Twitter, LinkedIn, YouTube, and Instagram in an efficient way to maximize the output when we market the products and services. Interacting and engaging with existing customers, and reaching new audiences can drive the result you want.
  • Our SMM experts utilize the unmatched power of social media marketing, which comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
  • SMM experts at Apex TG India have the ability to transform the way business influence consumer behavior, from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.
  • Because social media today is so omnipresent, The SMM experts at Apex TG India apply such marketing techniques using these platforms which are extremely important for the speedy organic growth of businesses.
Apex T.G. India Pvt. Ltd.
Apex T.G. India Pvt. Ltd.

Important Undertakings of Social Media Marketing

  • Determining Goals

    Pages set their promotion goals according to their need including increasing brand awareness, driving website traffic and leads, and increasing revenue.

  • Content Creation

    Each social platform has a unique algorithm for content distribution including video, imagery, links, and direct messaging. brands need to identify which content their audience is most likely to engage with.

  • Selection of Social Media Platforms

    There are many social platforms available. Organizations need to know their audience and choose the platform(s) that best fit their campaign and promotions.

  • Planning and Publishing Content

    Posting a new blog post, sharing information about an upcoming event, or posting a new product video with proper planning and continuity is a very important part of SMM.

  • Analytics and Reporting

    The success of any marketing program is dependent on its data and analytics outputs, SMM experts use this information to make more informed decisions on future campaigns and enable them to evaluate the overall success and failures of their marketing campaigns.

Apex TG India Pvt. Ltd.
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