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The last decade was hailed for the dramatic growth of interactive digital channels that took social media to levels that challenge even the reach of television and radio. Now, there are 4.6 billion social media users globally which are over 58% of the world’s population. Shocking to know an increase of over 10% in one year alone.
As the use of social media increases, it became the favorite choice for marketers who are working hard on strategies to capture a significant competitive advantage with social media, as it is even faster and more effective than traditional marketing.
Social media helps spread promotional content to the targeted audience, through both free and paid means. Social media also provides detailed information about their audience's personal, geographic and demographic information. This enables organizations to customize their messaging and content for the best possible output.
Community of Followers
Drive Traffic to a Website
Increase Online Brand Presence
Better Audience Insights
Identifying Potential Customers
Pages set their promotion goals according to their need including increasing brand awareness, driving website traffic and leads, and increasing revenue.
Each social platform has a unique algorithm for content distribution including video, imagery, links, and direct messaging. brands need to identify which content their audience is most likely to engage with.
There are many social platforms available. Organizations need to know their audience and choose the platform(s) that best fit their campaign and promotions.
Posting a new blog post, sharing information about an upcoming event, or posting a new product video with proper planning and continuity is a very important part of SMM.
The success of any marketing program is dependent on its data and analytics outputs, SMM experts use this information to make more informed decisions on future campaigns and enable them to evaluate the overall success and failures of their marketing campaigns.