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Website SEO

People use the internet to fulfill their need for information, finding a local restaurant, a perfect piece of clothing, or the ideal consultant for immigration services, etc. and it all starts with the search engines (Google, Yahoo, Bing).

For the keyword you have searched, the search engine’s algorithm sifts through that index in order to provide the most important and relevant information in the search results, commonly known as the search engine rankings.

Often people click the top page links in the search result to fulfill their need for information, and your website needs SEO to rank in the top search result for the relevant search or keywords.

There are hundreds of ranking factors by which search engines decide how to rank websites but we have compiled the most important of them.

  • Content
  • User Experience (UX)
  • Backlinks
  • Technical on-site factors
  • User feedback metrics
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10 Steps to Achieve Success in SEO

Business SEO

If you deliver what the customers are looking for, you become a trusted source they can depend on. Building trust organically builds SEO, and over time you will continue to grow and optimize your digital marketing and your business as a whole. When your customers have a positive experience with your business, you get more website clicks and reach, increasing traffic and ultimately increasing your SEO. By this, your business website can rank on a search engine results page (SERP).

Why Is Business SEO Important?

  • Organic Search is Most Often the Primary Source of Website Traffic
  • SEO Builds Trust & Credibility in your website.
  • SEO is the Best Way to Understand consumer behavior.
  • Business SEO Means Increased Engagement, Traffic & Conversions.
  • SEO is Relatively Cheap and Very Cost-Effective.

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Apex T.G. India Pvt. Ltd.

E-Commerce SEO

It helps create your online store website to rank higher, and audience search for a product or service. It’s important to have your website appear in the SERP, making critical access to potential and qualified e-commerce customers. SEO is very important for e-commerce websites. When people search for products that you sell, you want to rank as highly as possible so you get more traffic.

Why Is E-Commerce SEO Important?

  • Search engine optimization increases your search visibilities and brand awareness among customers of your website.
  • Filling the traditional marketing funnel i.e., awareness, interest, desire, and action.
  • Expanding remarketing audiences
  • SEO helps understand customers and thus optimize your site’s usability.
  • SEO provides long-term performance. Unlike another form of advertising.

Mobile SEO

Mobile SEO is used to optimize a site for search engines while simultaneously ensuring that it is viewable on devices like mobiles and tablets. You have to deliver a good experience with a brand on their mobile phone. If you want your clients to have the best possible experience, you need to apply this type of search engine optimization. It's important to ensure that your site's theme, structure, and page speed don't make mobile users change their minds.

Why Is Mobile SEO Important?

  • India has extremely high mobile traffic at close to 74%, compared to only 26% of desktop usage.
  • Worldwide 58% of all searches in Google are now done from a mobile device.
  • Google shows you results from their mobile index.
  • Mobile optimized content determines google search ranking.

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Link Building

Link Building SEO

Link building is the practice of adding links to your website from other websites. In SEO, these links are called backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs). Link building can increase the number of high-quality links pointing to a website, in turn increasing the website’s ranking in search engine results as well as driving high potential traffic.

Why Is Link Building SEO Important?

  • Link building accounts for over half of Google’s ranking considerations.
  • Backlinks increase the relevant web traffic on your website.
  • Link building leads to higher site metrics and SEO scores.
  • Backlinks produce more opportunities for revenue generation.
  • Link building increases the search ranking of your website and support credible lead generation.

Web Analytics

Web analytics refers to the monitoring of metrics that track traffic sources and user behavior on a website. This involves the use of a web analytics tool to collect, aggregate, organize, and visualize website data so that meaningful conclusions can be extracted. It helps you to understand the visitor`s experience after clicking your website. By taking Google analytics help you can make necessary modifications for your website so that it can improve its rank in Google and other search engines.

Why Is Web Analytics Important?

  • Well-organized information about visitors to your website and their user experience.
  • Identifying the best performing content and improvements in it.
  • Optimizing and tracking marketing campaigns with analytics data.
  • Conversion rate optimization (CRO)
  • Improve the results from google ads and Facebook ads with web analytics.

Web Analytics

Multilingual SEO

Multilingual SEO optimizes the content on your website for different languages, so you become searchable in new markets, and people in different countries can find your website through organic search. Multilingual SEO allows your website to prepare for the foreign market. Optimizing the website means the respective search engines will be able to pair up with your targeted SEO keywords. These are the same words that your potential customers usually use to find related products or services on the web.

Why Is Multilingual SEO Important?

  • Multilingual SEO can help you target clients of different language segments.
  • Attracting more traffic from all over the world and maximizing your long-term growth.
  • Multilingual SEO makes it easier for international customers to find your services and products

Digital Transformation

Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet trending business and market requirements.

The goal of digital transformation is to create a new business structure that allows organizations to be more efficient and effective at what they do, businesses will be able to make changes across all departments to succeed in their digital transformation efforts.

Why Is Digital Transformation Important?

  • Creates a system for gathering customer data and incorporating it for business intelligence.
  • Integrating applications, databases, and software into a central repository for business intelligence.
  • Enabling remote working and providing access to technology and services on demand deliver an environment that enables employees to work efficiently.

Digital Transformation
Google Recoveries

Google Recoveries

Google penalty removal / Google recovery services are a sub-discipline of SEO geared to helping companies overcome being penalized by Google, basically for issues relating to getting rid of your bad backlinks and removing your duplicate content. In addition to this, you need to make sure that you are not uploading any low-quality content and doing anchor text distribution well, creating a disavow file of all the toxic links you found in your backlink profile, and then submitting the file to Google's Disavow Links Tool to devalue those linking.

Why Are Google Recoveries Important?

  • Recovery from manual penalties which are given by Google employees from the search quality or web spam team.
  • Recovery from algorithmic penalties which are triggered by the Google search algorithm.
  • Recover from what harmed your site’s rankings and help get your site ranking again.

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