PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay if your ad is clicked
One of the most popular forms of PPC is search engine advertising, which allows the website to pay for ad placement in a search engine’s sponsored links. This works when someone searches for a keyword related to their relevant service or product.
PPC display advertisements, also known as banner ads, are shown on website with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually, charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, TikTok, and Twitter have also adopted pay-per-click as one of their advertising models.
Pay-per-click (PPC) management describes the process of tracking a website PPC marketing campaigns and measuring its advertisement expenses. Depending on a company's needs.
PPC advertising and management is ideal for businesses as you can manage how much you will be spending when your ads are displayed. This ensures that the money you spend on ads is more likely to attract more people who are interested in your product and services.
Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads are clicked. PPC can drive huge traffic to your website if you are using PPC management effectively.
Google Ads is the most commonly used PPC advertising network. The platform enables you to create campaigns that will appear on all Google services. Choosing the right ad format and keywords is important, as Google Ads ranks potential advertisers based on their ad quality, relevancy, and size, as well as the price of the bid.
Google Ads, in addition to boosting traffic, clicks, and conversions, is also an efficient way to create your brand awareness.
Our experienced PPC management team and digital marketing person can walk you through this process and get your website to grow in the right direction to rank your site and drive traffic.